Susan Guck
Principal

Susan Guck founded dhenMEDIA in May 2008 after a successful 20-year career as a
corporate communications executive. She has a proven ability to provide public relations
counsel to senior executives and lead comprehensive communications strategies for
change initiatives, product launches, corporate reorganizations, mergers, acquisitions and
integrations.

Before starting her own business, Susan had 12 years of communications experience in the
financial services industry. She was Director of Communications for RBC Wealth
Management – the seventh largest full-service brokerage business in the U.S.with more than
$130 billion of assets under management. In this capacity, she designed and led the
successful communications strategy for a $250 million technology conversion and merger of
RBC’s two U.S. broker-dealers.

Prior to this, she was Director of U.S. & International Communications for RBC, responsible
for developing and implementing integrated communications programs that reached more
than 10,000 employees and 2 million clients in 30 countries around the globe.

Susan also has more than eight years of experience leading communications for retail
companies. She served as Corporate Communications Manager for Dayton Hudson
Department Stores (now Macy’s) from 1994 to 1996, leading executive conferences,
employee communications and community relations communications.
Susan Guck's Bio